Working at NATO ACT's Innovation Hub (IHUB) for the past three years has profoundly influenced my approach to UX design. In this article, I will share how designing in a high-stakes, complex environment has reshaped my thinking about user experience, problem-solving, and collaboration.

With artificial intelligence (AI) changing the face of design processes, 2025 could be one of the most significant years of the decade for product and UX design. However, the designers who wish to join in and ride the wave will need to change their methods and perspectives as this technology becomes more ingrained in the design process. This article explores how AI intersects with UX, key skills designers need, and practical methods for collaborating with AI rather than opposing it.