As a UI Designer, I was tasked with designing a comprehensive Customer Relationship Management (CRM) Dashboard for BCR Bank, covering operational, collaborative, and analytical business areas. The project aimed to unify disconnected tools and manual processes into a single, cohesive platform that improves efficiency and decision-making.
As a UX Designer at Metro.Digital, I was responsible for designing the Article Composer, a powerful web application aimed at simplifying the creation and management of product packages for a diverse group of users—Metro employees, transport and delivery teams, storage admins, shop managers, and B2B clients. The platform brought proper governance to processes that previously relied on disconnected tools and manual interventions. It also enabled seamless integration with Metro’s core administrative, management, and transport systems, connecting internal and international communities and all Metro online shops across different countries.
The eToken is a secure authentication tool integrated with the BCR Touch 24 banking app, enabling customers to access personal accounts and authorize transactions. This case study focuses on evaluating and redesigning the eToken Activation and Login Journeys, improving user understanding, reducing activation failures, and enhancing the overall user experience.
As a UX Designer at Metro.Digital, I was assigned to design a web application for the Human Resources department, aiming to boost employee engagement by rewarding proactive behavior and participation in company activities. The core idea was to create a points-based system that motivates colleagues to get involved and exchange their earned points for real-life rewards.
Metro Cash & Carry operates over 680 large warehouse stores across 24 countries. Each location has unique tax regulations and sales policies, making the checkout process inconsistent and inefficient. Additionally, the outdated cash register system caused long queues, user frustration, and a low comfort level for cashiers.