As a UX Designer at Metro.Digital, I was responsible for designing the Article Composer, a powerful web application aimed at simplifying the creation and management of product packages for a diverse group of users—Metro employees, transport and delivery teams, storage admins, shop managers, and B2B clients. The platform brought proper governance to processes that previously relied on disconnected tools and manual interventions. It also enabled seamless integration with Metro’s core administrative, management, and transport systems, connecting internal and international communities and all Metro online shops across different countries.

The eToken is a secure authentication tool integrated with the BCR Touch 24 banking app, enabling customers to access personal accounts and authorize transactions. This case study focuses on evaluating and redesigning the eToken Activation and Login Journeys, improving user understanding, reducing activation failures, and enhancing the overall user experience.