As a UI Designer, I was tasked with designing a comprehensive Customer Relationship Management (CRM) Dashboard for BCR Bank, covering operational, collaborative, and analytical business areas. The project aimed to unify disconnected tools and manual processes into a single, cohesive platform that improves efficiency and decision-making.
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The eToken is a secure authentication tool integrated with the BCR Touch 24 banking app, enabling customers to access personal accounts and authorize transactions. This case study focuses on evaluating and redesigning the eToken Activation and Login Journeys, improving user understanding, reducing activation failures, and enhancing the overall user experience.
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